Chairman

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CEO, Havas Media Group Malaysia

Born and raised in rural Crete, Andreas quit the prestigious Mathematics University of Athens to pursue his passion for Advertising at the University of Florida, graduating with High Honors. He kick-started his career at DMB&B NY and JWT Greece, before setting sail for Asia. In 1997 he launched and run MediaVest Japan, later merging it with Starcom. In 2003 he moved to Taiwan as the CEO of the MindShare Group, cementing it to be the undisputed market leader. In October 2006 he relocated to Malaysia to lead the Omnicom Media Group (OMD & PHD) and transformed it to be an award-winning formidable force. On August 2016, he assumed the CEO role of the newly formed Havas Media Group Malaysia, tasked to build the group’s media operations in the country. Andreas has conducted numerous high-powered learning sessions for many universities and the industry at large, has served as president or council member on several industry associations and committees (MSA, MDA, JIC), as a judge on numerous award juries and as a member on various industry advisory boards (GOOGLE, INTI, TAYLOR’s, UTAR, PJCAD, APMF, etc). He is an active Certified Professional Coach locally & internationally (CCA & ICF), a Certified NLP practitioner and the recipient of several industry awards and accolades.




Day 1

October 27, Saturday



9.00am-9.45am

Practical Ideas and Tips for Effective Digital Marketing

Should you showcase a visual of your product as it is or after it is enhanced? And how many words should you use in order to instigate social shares? The answers to these and other questions will be shared during this presentation. You will have the opportunity to implement the practical tips and ideas, and significantly increase the success rate of your social and digital campaigns. Please expect a presentation of pleasant surprises!

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Speaker

MOHD ADLY RIZAL

Founder & CEO
FriedChillies Media Sdn. Bhd. Malaysia

Adly’s FriedChillies is a food network which reaches over 1 million people. The company has drummed-up solutions for notable F&B brands that include Nestle, Lam Soon, Tesco, and F&N. Adly created the next wave of experiential food events in Malaysia starting with “I Eat Nasi Lemak” in 2013. More innovative food events soon followed – such as “I Eat Burgers”, Young ASEAN Food Entrepreneurs Conference and the latest Malaysia’s 1st Fried Chicken Festival, “Ayam Lejen”.





11.15am-12.00pm

Consumers in Drug & Beauty Stores

This presentation will provide an overview of current consumer spending behaviour over FMCG & Health Supplements. There will be a sharing of the role of the rising Beauty and Personal Care segments within the pharmacy business, the potential affinity or halo effects between the two segments and what pharmacy operators should take notice of and consider in their future planning process.

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Speaker

TERRY KOK

Head of Business Development & Marketing
Kantar Worldpanel Malaysia

Terry has taken up senior roles in the research industry at a relatively young age. He has been helping FMCG clients grow their brands by sharing relevant insights and strategic ideas. The bulk of Terry’s 6-year career has been spent in category management and in appreciating the consumer’s psyche. Terry has notably worked with several pharmacies during his time in Nielsen.





1.30pm-2.15pm

How to Use Mobile Apps to Engage Consumers, Deliver ROI & Long-term Loyalty

Can pharmacies afford to ignore the potential of Mobile Apps when the number of smartphone users in Malaysia is projected to grow to over 20 million in 2020? This presentation will offer ideas and tips for using Mobile Apps to grow your business, the fundamentals to consider as a result, the supporting assets to deploy to connect with and engage with consumers, how to instigate interest in healthcare products and trigger purchases as well as manage loyalty.

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Speaker

TAN AIK KEONG (AK)

Founder & CEO
Agmo Studio Sdn. Bhd.

Since 2012, AK and his team have built more than 100 mobile applications for eight Fortune 500 companies, top listed companies in the region and for the healthcare, telco, oil & gas, and government sectors. The internationally acclaimed Agmo Studio has built on-demand house-call apps, telemedicine platform with e-prescription and drug delivery, medication reminder apps for pharma companies, electronic-patient reported outcome app, medical mobile sales force app, chain pharmacy app for customers and medical concierge app for the airport.





2.15pm-3.00pm

Effective Ways to Manage E-Commerce Challenges

Unique challenges, which often throw a dare to the marketing of products in the e-commerce environment will always catch businesses by surprise. This interesting case-supported presentation will list the challenges, and offer the proven solutions that can be implemented in order to mitigate their impact and deliver expected results.

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Speaker

RACHEL TAN

Marketing Lead,
Shopee Malaysia

Rachel Tan oversees partnerships, PR, campaigns, social media, digital and offline activations at Shopee. Before Shopee, she joined Nuffnang (Asia Pacific’s largest blogging community) and helped launch social media community ChurpChurp, social media agency Nom Nom Media, and online video production company Reelity TV. Rachel has garnered a wide range of clients and brand experience across the region and in all categories, which helps make a difference in the growing markets of e-commerce and m-commerce.





3.30pm-6.00pm

Navigating Between Social Platforms: Ideas and Tips You Cannot Afford to Ignore

Facebook, Instagram or LinkedIn – It is not about having a presence on a slew of social platforms and engaging your customers at a superficial level. It is about managing deep-seated relations with customers over a long period of time. This highly interactive final session for the day will present a range of case studies along with accompanying tips and ideas that you can emulate for your brands and products. An interactive workshop that will deliver a useful hands-on experience forms an integral part of this final session.


Note:

Be sure to have your smartphone with you as it is necessary for an experiential hands-on session.

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Speaker

VANDA CHAN

Founder,
Proudlab PLT

Vanda helps businesses with crafting effective Social Media Marketing campaigns. During her 25-year stint with Nestle Malaysia, Vanda has managed over a hundred digital activations for its brands such as Milo, Nescafe, Maggi, Kit Kat, Nestum, Nestle Drumstick, Nestle Omega Plus, Nespray, Coffeemate, Bliss and Purina. An early adopter, Vanda is adept at the use of Social Media listening & monitoring tools such as Radian6 and Talkwalker – not only for tracking social crises but for exploring business opportunities as well.





10.00am-10.30am

Our Say – Engaging and empowering the patients, multidisciplinary collaboration is needed

In this hyper-connected (digital) era, how can we, doctors and pharmacists co-exist harmoniously to provide better engagement to patients, and together improve their quality of life? This presentation will share with you the importance of patient engagement through a multidisciplinary approach, and the collaboration between doctors and pharmacists.


9.45am-10.00am . 11.00am-11.15am . 12.00pm - 12.15pm

Doctor Says - Diarrhea or Something Beyond

How much do you know about diarrhea? Are there any underlying issues that need further verification? What are the other complications that can occur? You will find out more from this presentation, and the role of a pharmacist in advising the patients.

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Speaker

Associate Professor Dr ALEX LEOW HWONG RUEY

MMed (Mal), MB. BCh. BAO. (Hons) LRCPI & LRCSI (Ire), B. Biomed Sci. (Hons) (UM)

Associate Professor Dr Alex Leow Hwong Ruey is a Consultant physician, Gastroenterologist and Hepatologist in University of Malaya Medical Centre and University of Malaya Specialist Centre, Kuala Lumpur, Malaysia. He obtained his basic degree in Biomedical Science in 1999 at University of Malaya before furthering his study in Medicine in University College Dublin/Penang Medical College. He graduated in 2004 and was awarded the Penang Medical Practitioner’s Society Best All Round Student Award. He obtained his Master Degree in Internal Medicine and was awarded the John Bosco Best Master Student Award upon graduation in 2012. His areas of interest are diagnostic and therapeutic endoscopy, Helicobacter pylori, viral hepatitis B and C, hepatocellular carcinoma and has authored and co-authored in numerous papers in peer-reviewed journals and presented in both local and international conferences.



Day 2

October 28, Sunday



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Speaker

RAYMOND LONG SEH PENG

My Practice – My Success Journey

Raymond has a distinguished career in training and takes great pride and joy in transferring his field knowledge to develop sales capabilities that help sales personnel excel in their profession especially in the pharmaceutical industry. He turns complex pharmaceutical science into simple patient focused selling. He started his career with GlaxoWellcome where he received the prestigious Detailer of the Year Award. He then moved on to train the sales force with F&N Coca Cola for 4 years and thereon to GlaxoSmithKline Consumer Healthcare for 16 years. He was the accredited tutor with the Smith Kline Beecham training academy before taking on commercial roles leaving the legacy as Channel Director for the general trade and pharmacy business at GSK in June 2016. Prior to joining the commercial team, Raymond served as the Regional Sales Training Manager for South-East Asia. He was the key driver for developing the sales capabilities in FMCG key account management. His success lies within the deep knowledge of driving good returns of investment for trade promotion, joint business plans and maximizing profitability by ensuring the gross to net sales elements are clearly understood and measured by the sales force. Raymond spearheaded the Customer First Program where customer delight is the key priority. He’s had the unique experience of supporting 2 international retailers and several local pharmacy chain groups with “The Pharm-Assist Program” in Malaysia. He designed the modules and was the key facilitator. This program targeted pharmacy assistants to enhance their skill, knowledge and confidence to serve customers effectively. Their role is crucial in creating a wonderful shopper and consumer experience. The programme was endorsed by the Malaysia Pharmaceutical Society. Raymond established Eagle Sales Training Academy in July 2016 and now conducts a signature program entitled “Journey to the Heart!” Selling involve both the connection of minds but more importantly, speaking to the heart and from the heart. It is a journey to discover the value each one brings. This program centers on skills and capabilities for sales, key account management, customer service and managers to be leading leaders. Raymond holds a degree in Business Administration from the University of Windsor, Canada since 1985. Married with two wonderful children aged 22 and 20. Both are pursuing their tertiary education.





11.30am - 12.15pm

Doctor Says - COPD vs Asthma, How Much Do You Know?

What are the differences between COPD and asthma? With so many similarities,how do we differentiate the two diseases? How to manage these two diseases? You will be able to enhance your knowledge of COPD and asthma from this presentation.

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Speaker

DR. ANDREA BAN YU LIN

MB BCh BAO (Ireland), M.MED (UKM)

Dr. Andrea Ban Yu-Lin is a lecturer in the Faculty of Medicine, University Kebangsaan Malaysia Medical Centre, Kuala Lumpur and respiratory physician in Hospital Canselor Tuanku Muhriz, one of four university hospitals in Malaysia. She graduated with a Bachelor of Medicine, Surgery and O&G from Ireland before getting her Master of Medicine (Internal Medicine) from UKM in 2007. Her career has seen her in postings in O&G, general medicine and nephrology to respiratory, which she has a keen interest in. A member of the Malaysian Thoracic Society and Academy of Medicine, Malaysia, Dr. Andrea is also an active publisher of several international peer reviews. Her focus and interests lies in respiratory related diseases and treatments.